Overcoming the Fear Around Marketing and Sales
When you are a solopreneur (an entrepreneur without a team) you do everything for your business. I mean, who else is going to do it, if you don’t?
Marketing and sales can feel really slimy to a lot of people. I was one of those people. I didn’t want to be labeled as one of those “internet marketers” that bombarded you with high pressure sales pitches that told you how you would absolutely fail if you didn’t give them money right now. Fear based sales is just gross.
However, I learned the importance of marketing and sales from necessity. If I didn’t sell my products and services, I wouldn’t have a profitable business, which means no money. Not having your business make money absolutely defeats the purpose of a business, right?
I decided to market my business in the way that felt right and honorable to me - add value to my ideal clients so that they want to work with me.
Over the last 8 years, I’ve tried to do just that with my social media posts about personal development - add value by sharing good content BEFORE asking for the sales. It’s worked well when I was consistent. The challenge is that I wasn’t consistent because it took a while before I fully understood that marketing is a crucial and critical part of sales. If you neglect to market, your sales will decrease or be non-existent.
“Intent based marketing adds value to prospective clients BEFORE asking for the sale. It builds trust before money is exchanged.”
The more I understood about marketing, the more I understood why we see the same commercials over and over again. If you don’t keep reminding people of what you do AND asking for the sale, they forget. Too many entrepreneurs think everyone knows what they offer and that’s simply not the case.
From September to December 2018, I decided to overcome my fears and get serious about marketing and sales. The results blew me away. In those four months, I made more than I had the previous two years combined!
Intent based marketing really works and it works without me feeling slimy….like the old school use car salesman. No offense if you were one of them.
I’ve talked to enough people to know I’m not the only solopreneur who has struggled to get a grasp on marketing. I’ve decided to expand my intent based marketing to talk about - INTENT BASED Marketing. I’ll bring the same value I’ve brought around faith and personal development. I’ll build your trust and then I’ll extend an offer for you to work with me.
I want to see us all make a great income while making a big impact and I believe Intent Based Marketing is a key to that.
Thanks for taking the time to read this. Let’s grow our marketing knowledge, our sales and our profits together!
Before you go, what’s your biggest challenge with marketing your business? I’d love to hear from you.
And if you don’t mind, share it with another business owner!